Featuring the revolutionary DreamClick® system, this 100% waterproof engineered luxury vinyl flooring offers limitless design options. Mix and match planks and tiles, create patterns: let your imagination run wild. From multidirectional installation to sustainability, this collection redefines flooring. Endure varying temperatures, superior slip resistance, and revel in European craftsmanship. Innovate your space with Pure ingenuity and experience the future of flooring today.
Step into Pure luxury, step into DreamClick®.
Elevate your living space
Discover flooring that's easy to install, waterproof, eco-friendly, and crafted with European excellence. Dive into a world of stylish, versatile, and reliable flooring options designed to elevate your living spaces.
DreamClick® installation
A revolutionary locking system for flooring that allows quick and easy setup and enables various creative layouts.
100% waterproof
Flooring that provides protection against water damage, ideal for moisture-prone areas.
Easy maintenance
Waterproof and stain-resistant flooring that is easy to clean and maintain.
Rigid composite board construction
Durable flooring that can withstand temperature variations and diverse environments.
Made from recycled content
An eco-conscious collection with 50% of core made from recycled materials, promoting sustainability.
Phtalates-free
Flooring that is free from harmful phthalates, ensuring safety for you and your pets.
Quiet and comfortable
Up to 50% more silent than other hard surface flooring.
Made in Europe
Flooring manufactured in Europe with superior craftsmanship and ethical practices.
Can be installed on all floor levels
Versatile installation suitable for all floor levels, providing a uniform appearance throughout your home.
Compatible with embedded radiant heating
Flooring designed to work with radiant heating systems for added comfort and warmth.
12 captivating colors
Explore the endless possibilities of our Pure Collection with its stunning array of 12 captivating colors. From timeless neutrals to bold statement hues, our flooring offers a diverse palette to match your unique style and complement any interior decor.
Fast, easy, creative installation
The innovative DreamClick® installation system is the solution to a fast and user-friendly installation. Define your personal style and mix and match different planks, tiles, colors, and patterns.
Easy care for lasting beauty
You'll never have to worry about your floor because Pure is waterproof and very easy to maintain. How is this possible? Because the protective polyurethane lacquer makes the floor easy to clean and protects it against daily wear and tear. Just take a mop or a vacuum cleaner and you're good to go.
Peace of mind for your investment
We stand behind the exceptional quality of our Pure Collection flooring, offering you peace of mind for your investment. Our comprehensive warranty covers both residential and commercial use, ensuring your satisfaction and confidence in our product.
| Residential use | |
| Manufacturing defects | Lifetime |
| Wear resistance | Lifetime |
| Stain resistance | Lifetime |
| Fade resistance | Lifetime |
| Waterproof | Lifetime |
| Petproof | Lifetime |
| No questions asked replacement | Minimum 30 days |
| Commercial use | |
| Manufacturing defects | 15 years |
| Wear resistance | 15 years |
| Stain resistance | 15 years |
| Fade resistance | 15 years |
| Waterproof | 15 years |
| Petproof | 15 years |
| No questions asked replacement | n/a |
Coordinating moldings available
The pure collection even allows you to create your design vision seamlessly with its coordinating molding options, enhancing the elegance and style of any space.
Flushmount stair nose
This molding made of SPC is used to properly finish each step of a staircase and to enhance the beauty of a landing. It offers a beautiful finish because it is installed flush with the floor covering.
Multitrim
Multi Trim is a 2-in-1 molding made of PVC. It can be used as a reducer or as a T-molding.